The shop manualyour brand belongs in.
2.1 million technicians visit Torque every month to diagnose real problems. They arrive with grease on their hands and intent in their search — the highest-quality auto audience on the web.
Indexed repair procedures
Updated weekly by ASE techs
OEM torque spec tables
Cross-referenced by VIN
Monthly technician visits
Avg. 6.4 min session
"We replaced our internal training wiki with this. Downtime dropped 22% in one quarter."
Marcus D. Ellison
Fleet Maintenance Director, NationWide Logistics
4.7%
vs. 0.9% industry display average
Who's reading the manual.
Not casual browsers — working technicians mid-job, cross-referencing specs before they turn the next bolt.
Reader Breakdown by Role
6.4
min avg. session
Readers work through multi-step procedures, not headlines. They return to the same page an average of 3.2 times per repair job.
Purchase-Intent Signals
68%
return-visit rate
Technicians bookmark specific procedure pages and return when the same fault code reappears on a different vehicle.
Device Context
58%
Mobile
Under the hood
30%
Desktop
Shop office
12%
Tablet
Service bay
Pick your torque setting.
Three tiers, each calibrated to a different budget and integration depth. Every row below is a real deliverable — no asterisks.
| Feature | ListingEntry 1.8% avg CTR 3.1 min dwell 42% return rate | PreferredPopular Most chosen3.4% avg CTR 5.8 min dwell 61% return rate | ExclusiveFull partnership 4.7% avg CTR 6.4 min dwell 68% return rate |
|---|---|---|---|
| Reach | |||
| Monthly impression estimate | 180K–320K | 600K–1.1M | 2.1M+ |
| Category-targeted placement | — | ||
| Homepage editorial feature | — | — | |
| Email digest inclusion (280K subs) | — | Quarterly | Monthly |
| Content | |||
| Co-branded diagnostic flowchart | — | ||
| Product spec integration in repair steps | — | — | |
| Sponsored torque spec table | — | ||
| Video walkthrough co-production | — | — | |
| Data & Leads | |||
| Monthly performance report | — | ||
| Lead-share access (opt-in users) | — | — | |
| Real-time campaign dashboard | — | ||
| Audience segment export | — | — | |
| Support | |||
| Dedicated account manager | — | — | |
| Creative review & optimisation | — | Bi-annual | Ongoing |
| Trade show co-branding | — | — | |
| Get Started | Request Media Kit | Talk to Sales | |
* All impression figures are trailing 90-day averages. CTR and dwell data from Q4 2025 partner campaigns. Lead-share requires end-user opt-in via Torque account settings.
Brands already at the bench.
"Our Preferred placement drove 3,400 qualified leads to our trade-in tool in 60 days. Nothing else in our media mix came close."
Priya Nair
VP Marketing, Redline Parts Co.
"The co-branded torque spec table is a genuine value-add for technicians. Our brand sits next to the answer they needed — not interrupting them."
James Kowalski
Brand Director, PrecisionTool Group
"Enrollment inquiries from Torque readers convert at 2× the rate of our Google Display spend. These are students who already know what a torque wrench is."
Claudette Fontenot
Enrollment Director, Bayou Tech College
Request our partner deck.
Full audience data, CPM benchmarks, creative specs, and case studies — everything your brand manager needs before the first call.
2026 Torque Audience Report
28 pages of demographic data, purchase-intent analysis, device breakdowns, and Q4 2025 campaign benchmarks. The brief your media planner will actually read.
Audience Demographics
Intent Signals
Campaign Benchmarks
14K+
Repair procedures
380+
Torque spec tables
2.1M
Monthly readers